Monday, July 21, 2008

will it come with a free donut?

Trib buries news in redesign test
Crain's, July 21, 2008

The new face of the Chicago Tribune is taking shape, as staffers at the newspaper put the finishing touches on a prototype set for a test run in the next few weeks.

Crain's has learned that Tribune Co. will try out some dramatic changes in the 161-year-old broadsheet in a Saturday edition by early August. A version under consideration devotes the paper's front section to consumer-oriented and entertainment features. Local, national, international and business news is consolidated in the second section. Weather leads the third section, which also includes comics and classifieds, while the sports section is converted to a tabloid format.

It's not clear how many of these changes will make it into the final version of the prototype, which a spokesman calls a "work in progress." But aspects of the prototype that prove popular with readers are likely to find their way into a full-scale redesign of all editions of the paper, which Tribune expects to debut by September.

3 comments:

Smiff said...

Why don't they just publish the Redeye and be done with it.

Smiff said...

Meanwhile, the Sun-Times website has been down all day... right now the world's two awfulest newspapers (non-Washington Times division) are still tied.

k-mad said...

If we had had this crop of "journalists" in the 1970s, Nixon would have become a Supreme Court justice after his triumphant second term as rezzzident.