Wednesday, January 16, 2008

McDonald's counters...

McDonald's adds chicken to breakfast menu

Chicken for breakfast?

Starting this spring at McDonald's, yes. Oak Brook-based McDonald's Corp. will offer a chicken biscuit breakfast sandwich in its nearly 14,000 U.S. stores in a few months, the company told analysts today at a Cowen & Co. conference in New York.

The new breakfast sandwich, which consists of a small fried chicken filet in a sliced biscuit, has been test marketed for over a year and is one of several new menu offerings from McDonald's. Late last year, it launched the McSkillet Burrito, its first new breakfast sandwich since the McGriddle came out in 2003. A new burger, the Angus Third Pounder, is expected to be rolled out nationwide this year. Currently, it's available in test markets, including in California and New York.

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