Thursday, December 18, 2008

The Golden Age (cont'd)

If you'd like to smell like Burger King...

NEW YORK (AP) -- Burger King has launched a new men's body spray called "Flame," which it describes as "the scent of seduction with a hint of flame-broiled meat."

The fast food chain is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked, except for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of virile ad campaigns by the company.

Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Big Mac.

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2 comments:

Fungster said...

I love the use of 'virile' as opposed to 'viral'.

k-mad said...

At the risk of repeating myself -- Onion or real?