Tuesday, May 6, 2008

was Fung surveyed?

Exploring Consumer Reactions to Tipping Guidelines: Implications for Service Quality

It’s clear that offering suggestions influenced tip amounts, but not always in the expected way. Offering educational guidelines tended to raise tips when service was adequate, but it reduced the highest tips when service was excellent. When service was poor, however, mentioning tip norms encouraged patrons to take revenge on the hapless server.

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