News item: KFC filling potholes in marketing effort(Crain’s) — Don't be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky stencil likely to fade away in the next downpour...
Chicago has been in talks with a company about long-term sponsorship of pothole repair. [Chicago Department of Transportation spokesman Brian] Steele would not name that company.
There are probably some humorous possibilities.
1 comment:
There appears to be nothing Da Mare won't outsource to raise $ to get the Olympics. I say, go whole hog and put the mayorship up for bid. $10 million for a year. $35 million for 4 years. Or make it a life appointment for $500 MEEEEEEllion dollars.
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