Friday, October 24, 2008

sorry K-Mad, ya gotta wait...

McDonald's to hold the Angus burger -- for a year
If you're waiting for
McDonald's hefty new Angus burger, it appears you'll be waiting for at least another year -- and you can partly blame the economy for that. In March 2007, McDonald's began test-marketing its new Angus third-pound hamburger in Southern California and later in New York and Columbus, Ohio. This week, company executives told stock analysts that the Angus isn't likely to go national for at least a year, according to a research note Friday by Steve West, a stock analyst at Stifel Nicolaus. The company is pleased with the Angus' test market results, the report said.But McDonald's system is taxed enough with the recent introduction of Southern Style chicken sandwiches and breakfast biscuits, as well as the rollout of a big blitz into specialty coffee, a process that will go well into next year, West wrote.
Oh, and then there's that economy thing. "Management did not think it prudent to try and launch a premium burger at a $4 price point during a time when the U.S. consumer is under so much strain," West wrote.McDonald's could not be immediately reached for comment.

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