McDonald's - wid da Red Chinese

From Crain's, July 23:

Ads airing on Chinese TV depict Chinese athletes chowing down on Big Macs and the like, amid catchy music and the tag line, “I’m lovin’ it when China wins.”

In addition to the “Cheer for China” TV spot, the firm in April flew to Beijing the one and only Ronald McDonald, McDonald's Corp.'s “chief happiness officer,” as a press release puts it.

Mr. McDonald met with the five winners of a nationwide talent search “to find unique individuals to cheer for Chinese athletes during the Olympic Games period,” the press release says. More than 1 million people reportedly competed for the honor.

The release adds that Ronald McDonald and the five cheerers “danced steps in time with McDonald’s Shake Shake Fries rattles and special McDonald’s Cheering Cups to add to the excitement of the program. From today, McDonald’s is also extending the ‘I’m lovin’ China Win’ cheer and dance to employees at its restaurants as a customer greeting.”