you know, winning the Series might add value

"It's about being a good citizen. It's about contributing to the community and to me that's viewed to be just as important as Major League Baseball or the Tribune Co., you know, what can I do for Wrigleyville, what can I do for the community, and what are the ways that I fit in and add value? There are a lot of things we can do community-wise that can enhance my chances and so I'm gonna pull out all the stops."