Beer is high on price, low on alcohol content
Padres fans already know beer sold at Petco Park has a higher price tag than the same thing elsewhere. But they might be surprised to learn some of the beer also has lower alcohol content. Three of the downtown ballpark's domestic draft brands – Budweiser Select, Miller Lite and Miller Genuine Draft – contain 3.2 percent alcohol by weight. Go to a bar and most regular domestic draft beer will have about 4 percent alcohol by weight. Most light beers run about 3.4 percent.
Padres officials say lower-alcohol beer, like higher prices, is part of an “alcohol management plan,”* meant to keep fans from overindulging. They also say it's common practice in the sports industry and hardly limited to Petco.
[*aka "ripoff manangement plan"...]
The difference in cost is 32 percent. A keg of Budweiser Select goes for $76, according to California Department of Alcoholic Beverage Control records. The 3.2 percent version of Bud Select runs $52.
But today's higher beer prices could make the lower alcohol content harder to swallow. In 1988, a beer at a Padres game was $2. When adjusted for inflation, that $2 beer would be $3.61 today. The cheapest beer at Petco now is a 16-ounce domestic draft for $6.50.
Of course, if you're dumb enough to drink budmillerscoors swill and pay $8.50 for it, you're probably not gonna notice, or care.
2 comments:
The lower alcohol content makes people drink more, since they get buzzed slower. The higher prices make people buy more, because then they look like an "elite", since it proves they have all that dosh to buy all that beer. People with standards like Smiff? Phokking commoners. It's brilliant by the beer companies/ball parks.
It's kind of hard for them to say with a straight face that they're limiting alcohol consumption when there are easily 15 beer vendors walking around for every soft drink vendor.
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